So, over the past few days, I’ve been seeing commercials for this new sitcom starring Rob Schneider called ROB. The premise? Schneider plays a White man who marries a Latina (who, it should be noted, as is the case with many sitcom couples, is WAY too attractive for him). And, apparently, the whole concept of the series is to see how this White man gets along with her family. Hilarity ensues as he makes multiple racial jokes about the differences between Whites and Hispanics.


For Pete’s sake, it did just turn 2012 a couple of days ago, right? I’m not imagining that, am I? Or are we actually still in the year 1982 or something? Seriously, in this day and age, THIS is what a major network thinks is funny?

Okay, I admit, I could be unfairly prejudging it (that’s why I put “racist” in quotes). It does co-star Cheech Marin, who is hilarious and, actually, I have enjoyed seeing Schneider in various things over the years, but, COME ON. I cannot get past this idiotic and cheap premise. It just sounds like a huge step backwards. So count me out.

ROB debuts Jan. 12, @ 8:30 on CBS
May it die a quick TV death.