I’ve written before on Jay-Z’s partnership with Water For Life and the UN to raise awareness of the world’s water crisis, but after seeing a video from the World Food Programme about rapper 50 Cent visiting Somalia to see how his donations have helped during the famine, I started to think further on what we are witnessing…

Even 50 will tell you that what viewers are seeing violates their expectations of their image of him, and that he may be alienating his core musical audience by getting into the philanthropy ring. “I don’t care if my audience is prepared to move forward with me. They may not necessarily be growing at the same pace.” (video below)

Jay-Z was one of the first elite rappers to use their name to raise awareness for global issues. Much like Bono has done for AIDS, Jay-Z took on the responsibility for making it…